Keyword research without paid tools
Building a keyword list using autocomplete, related searches, and free query data from Search Console.
Includes a Keyword Opportunity Tracker spreadsheet.
Self-paced SEO training
Build an SEO strategy from scratch, without the expensive toolstack
Sugidi Beruma is a ten-module course built for solo marketers and small agency owners who need a repeatable way to plan, structure, and track SEO for service-based websites. Every lesson leans on free or low-cost tools and ends with a downloadable template you can reuse on client work.
10 self-paced modules
Built around free tools
Templates included
Keyword mapping
No paid subscription required
Progress tracking
Free dashboard templates
Why this course exists
Built for the way solo marketers actually work
Most SEO training assumes an in-house team, a paid tool subscription, and months of runway. This course starts from a different premise: one person, a handful of client sites, and a need for a system that holds up over time.
No expensive tool requirement
Every keyword research method taught relies on free resources such as search suggestions, Google Search Console, and public forums.
Paid tools are mentioned as optional shortcuts, never as a requirement to finish a module or apply the checklist.
Checklists over theory
Concepts are translated into short, repeatable checklists so you can apply them to a new client site the same day you learn them.
Each checklist ships as an editable document so it can be adapted to a specific niche or service area.
Architecture, not just tips
Internal linking and page structure are taught as a system for service-based sites, not a loose collection of tricks.
You will map out service pages, location pages, and supporting content before writing a single link.
Measurement with free dashboards
Tracking progress is taught using Search Console and free dashboard tools, so reporting does not depend on a paid platform.
A ready-made dashboard template is provided so setup takes an afternoon rather than a week.
Core skill areas
What the ten modules cover
The curriculum is organized around six practical skill areas. Each one is broken into shorter lessons and paired with a template you can reuse across client accounts.
On-page optimization checklist
A repeatable review process covering titles, headings, content structure, and image handling for service pages.
Includes an editable On-Page SEO Checklist.Meta titles that earn clicks
Frameworks for writing titles and descriptions that describe the page clearly while standing out in a results list.
Includes a Meta Title Formula swipe file.Internal linking architecture
A method for mapping how service pages, location pages, and blog content should connect to one another.
Includes an Internal Linking Map template.Tracking with free dashboards
Setting up Search Console and a free dashboard to monitor impressions, clicks, and page-level progress over time.
Includes a ready-to-use dashboard template.Downloadable templates library
Every module contributes at least one document to a growing library you can apply directly to client sites.
Delivered as editable spreadsheets and documents.
The curriculum
Ten modules, each self-contained
Modules are designed to be completed in any order once Module 1 is finished, so you can jump to the section most relevant to a project you are working on right now.
01
SEO foundations for service businesses
How search visibility works for small, service-based websites.
02
Keyword research without paid tools
Finding relevant search terms using free, publicly available sources.
03
Mapping keywords to pages
Assigning research to the right service or location page.
04
The on-page optimization checklist
A step-by-step review for titles, structure, and content.
05
Meta titles that earn clicks
Writing titles and descriptions that read clearly in results.
06
Internal linking architecture
A structure for connecting service, location, and blog pages.
07
Technical basics without a developer
Common technical issues a solo marketer can check manually.
08
Structuring location pages
Organizing pages for businesses serving multiple areas.
09
Tracking progress with free dashboards
Setting up Search Console and a free reporting dashboard.
10
A repeatable monthly SEO routine
Turning the prior nine modules into an ongoing habit.
Every module ends with something you can reuse
Templates are built in common formats so they open in Google Sheets, Docs, or their desktop equivalents. Nothing requires a paid subscription to open or edit.
See the full module list
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Self-paced modules
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Templates and worksheets
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Core skill areas covered
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Months of continued access
Who takes this course
Available anywhere in the United States
Because the course is delivered online, marketers and agency owners can work through it from any region. The regional notes below describe the kinds of service businesses commonly represented among learners.
Northeast & Mid-Atlantic
Small agencies here often manage several local service clients at once, which makes the internal linking module especially relevant.
Southeast & South
Learners in this region frequently work with home service and contracting businesses that rely on location-based pages.
Midwest & Central
Solo marketers here tend to split time between a handful of steady clients, which fits well with a self-paced format.
Mountain & West
Course materials are used by marketers supporting professional service firms across spread-out metro areas.
How it works
A self-paced format built around real client work
1
Start with foundations
Module 1 sets shared vocabulary before moving into research and structure.
2
Apply to a live site
Most lessons ask you to work directly on a real or sample service website.
3
Download and adapt
Each template is meant to be edited, renamed, and reused across projects.
4
Revisit anytime
Modules stay available so you can return to a specific lesson mid-project.
Take a closer look at the full curriculum
Review every module, the templates included, and how the self-paced format is organized before you commit any time.