Ten modules. Ten templates. One repeatable system.
Below is every module in the course, in the order most learners complete them, along with the document each one produces. All ten are available as soon as you enroll, so you can move at whatever pace fits your workload.
Self-paced format
Lessons are text and short video, designed to be finished in a single sitting of thirty to forty-five minutes.
Downloadable templates
Each module includes a spreadsheet, checklist, or planning document in an editable, common file format.
Continued access
Enrolled learners can return to any module for twelve months to review a lesson before a similar project.
Works on any device
Modules and templates are viewable on desktop, tablet, or phone without a dedicated app.
What each lesson covers
SEO foundations for service businesses
An overview of how search engines evaluate service-based websites, and why strategies built for ecommerce or media sites often do not translate directly. Sets shared terminology used throughout the rest of the course.
Template: SEO Foundations WorksheetKeyword research without paid tools
A method for building a keyword list using autocomplete suggestions, related searches, community forums, and the free query data available inside Search Console.
Template: Keyword Opportunity TrackerMapping keywords to service pages
Assigning each researched keyword to a specific existing or planned page, and identifying gaps where a new page may be warranted.
Template: Keyword-to-Page Mapping SheetThe on-page optimization checklist
A step-by-step checklist covering headings, content depth, image alt text, and internal structure for a single page review.
Template: On-Page SEO ChecklistWriting meta titles that earn clicks
Several title and description frameworks, along with guidance on length and clarity, applied to sample service page examples.
Template: Meta Title Formula Swipe FileInternal linking architecture for service sites
A structure for organizing links between homepage, service pages, location pages, and supporting blog content so link equity flows to priority pages.
Template: Internal Linking MapTechnical basics without a developer
A short list of technical checks a non-developer can run manually, covering page speed signals, mobile display, and indexing status.
Template: Technical Health ChecklistStructuring location pages
Guidance for businesses serving several areas, covering how to differentiate location pages without duplicating content.
Template: Location Page BlueprintTracking progress with free analytics dashboards
Connecting Search Console data to a free dashboard tool so impressions, clicks, and average position can be reviewed without a paid platform.
Template: Free Dashboard Setup GuideBuilding a repeatable monthly SEO routine
Combining the prior nine modules into a checklist that can be run once a month for any ongoing client account.
Template: Monthly SEO Routine Planner
On-page review, made repeatable
The Module 4 checklist is designed to take under twenty minutes per page once you have run it a few times.
Titles built from a formula
Module 5 gives you five starting formulas so you are never staring at a blank field for a meta title.
Linking with intent
Module 6 walks through mapping a full site structure before adding a single internal link.
Format and access details
Do I need to complete modules in order?
Module 1 is recommended first since it establishes shared terminology. After that, most learners jump to whichever module matches a current project.
What file formats are the templates in?
Spreadsheets are provided in a format compatible with Google Sheets and common spreadsheet software. Checklists and planning documents are provided as editable documents and PDFs.
Is any paid software required?
No. Every exercise is built around free tools such as Google Search Console, free dashboard software, and standard spreadsheet applications.
How long is content available after enrolling?
Access to modules and templates continues for twelve months from enrollment, which covers most learners revisiting lessons across several client cycles.
Questions about a specific module?
Reach out before enrolling if you want more detail on how a particular lesson applies to your situation.